Mike Carlucci, Chief Working Officer at Clarion Occasions North America
HOUSTON — PCMA Convening Leaders 2025 (CL25) came about Jan. 12-15 on the George R. Brown Conference Middle, bringing collectively 3,800 in-person attendees for training, networking and extra. Taking digital attendees under consideration, the occasion noticed 4,500 complete attendees.
“This was my first time attending … and I was impressed with the opportunities the event provided to engage with current and potential partners,” Mike Carlucci, Chief Working Officer at Clarion Occasions North America, mentioned. “The environment fostered proper collaboration and meaningful conversations on our priorities. It was an excellent and productive way to kick-start the new year for our industry.”
Study extra in Commerce Present Govt’s recap of the occasion.
Liz Irving, CEO of Clarion Occasions North America
Impactful Connection Alternatives
Liz Irving, CEO of Clarion Occasions North America, shared that CL25 was her first time attending PCMA Convening Leaders.
“I found the entire event to be very welcoming — the attendees I found more likely … to stop, to smile and to say hello,” Irving mentioned. “The roundtable lunches were an incredible way to meet new people. Plus, the individual venue and decorator events were great to spend more time with our partners and colleagues for relaxing and enjoyable personal conversations. The floor was incredible — it had many opportunities for reconnecting with partners and meeting with new ones. We were able to focus to talk about areas for Clarion that are key to us — especially around security and knowing venue roadmaps.”
Sherron Washington, M.A., Founder and Govt Director at Discovering Butterflies, Communications Administration Graduate Adjunct College at Temple College, and Founder and CEO of the P3 Resolution and CL25 speaker, had the same perspective.
“CL25 truly captured the excitement and wonderment of the event professional community — it felt like the Disney World for our industry,” Washington added. “The vitality, innovation and collaboration on show have been unmatched, leaving me impressed and motivated.
“This was my second time attending. This year’s edition felt significantly bigger and better, with more robust programming, enhanced opportunities for connection and an overall elevated experience for attendees. From the engaging sessions to the flow of activities in and outside of the activations, it truly created a space for event professionals to connect, learn and grow. Everything about it felt intentional and meaningful and I will certainly return next year.”
Associated. PCMA Unveils 20 in Their Twenties Class of 2025
Academic Takeaways
For Irving, author and professor Brené Brown’s session, titled “Dare to Lead” and held Jan. 13, was a key spotlight of the occasion.
“Brené Brown blew me away,” Irving defined. “She is an unbelievable management speaker. I discovered her keynote so impactful that after getting back from the occasion, I shared the next with my staff in our weekly CEO WINs communication: she spoke concerning the idea of armor in management — the defenses we instinctively put as much as shield ourselves when confronted with discomfort, suggestions or uncertainty.
“Her message was clear: to be efficient leaders, we have to acknowledge once we’re sporting our armor, perceive the way it shapes our reactions and take intentional steps to reset ourselves. Whether or not it’s pausing to replicate, looking for enter from trusted colleagues or just giving your self the grace to step away and reset, these small actions can shift our responses from reactive to constructive and collaborative.
“My challenge for my team from this was to be more aware of how we show up for one another and ourselves. This works for all of us, no matter your role. I am giving this a try myself and I will let you know as I do it. My ask is for you to try, too, and let me know how this works for you.”
Sherron Washington, M.A., spoke at CL25.
Washington’s session, titled “Breaking Generational Barriers for Stellar Communication,” centered on figuring out communication challenges throughout generations, exploring their influence and supplying methods to foster understanding and belonging.
“It was a highly interactive session with a few insights on a more simplified but impactful way to engage various generations,” Washington mentioned.
Washington additionally moderated a session with Desirée Knight, CAE, CMP Fellow, DES, Senior Director, Conferences & Occasions on the American Psychological Affiliation, titled “Positioning Yourself as an Event Professional.”
“She shared invaluable insights about career growth in the event industry, emphasizing the importance of being coached, finding a mentor and having a sponsor at every stage of your professional journey. Another key takeaway was the focus on ‘leveling up’ as an event professional by proactively seeking growth opportunities,” Washington mentioned.
Charitable Initiatives and Trade Recognition
PCMA used CL25 as a platform to serve the occasions trade and wider world neighborhood in a number of how, together with by way of volunteer alternatives, donations and sustainability packages.
“Because we convene people, we have the power to use business events to impact economic and social change,” Sherrif Karamat CAE, President & CEO at PCMA and CEMA, acknowledged. “Business events are what we do, but why we do them is where the magic happens. Our profession is extremely valuable to society and raising the level of our profession is about us owning our place in society. We can make a difference when we push beyond boundaries.”
The wellness and networking experiences at CL25 raised greater than $400,000 for the PCMA Basis, which helps PCMA’s mission to advance the enterprise occasions trade by way of fundraising and grant giving, centered on scholarships, training and analysis.
The PCMA Basis donated $10,000 to Bread of Life.
Greater than 100 volunteers participated within the occasion’s annual Hospitality Serving to Palms occasion, working with Bread of Life, a Houston-based program that assists underserved communities. The PCMA Basis additionally donated $10,000 to the group.
Moreover, PCMA gave three native Heroes of Hospitality a $5,000 money reward.
PCMA’s Rising Star Scholar Scholarship, supported by the Larger Miami Conference & Guests Bureau and Desirée Knight, allowed eight college students from Traditionally Black Schools and Universities to attend the occasion.
Additionally, CL25’s World Pavilion featured a carbon-absorbing mural that lowered CO2. In keeping with PCMA, it prevented 150 grams of unstable natural compound emissions throughout CL25, which is the equal of driving 150 miles.
PCMA’s 20 in Their Twenties Class of 2025 have been acknowledged at CL25.
CL25 acknowledged trade superstars as properly, spotlighting its 2025 “20 in Their Twenties” class. The occasion additionally revealed this 12 months’s Visionary Awards Lifetime Achievement Honorees and Skilled Excellence Finalists. The 2025 Visionary Awards can be held April 10 throughout Enterprise Occasions Trade Week in Washington, D.C.
On his final day as PCMA Chair, Leonard Hoops, President & CEO of Go to Indy, introduced the 2025 Chair Awards, which went to the next recipients: Catherine Mills, Vice President, Conferences and Persevering with Training, American Dental Affiliation, Angie Ranalli, CMP, Senior Nationwide Gross sales Director, San Diego Tourism Authority and John Solis, Senior Vice President, Gross sales & Consumer Companies, Go to Houston. Incoming PCMA Chair Neil Brownlee, the affiliation’s first non-North American Chair and Head of Enterprise Occasions at VisitScotland, additionally addressed attendees on CL25’s Foremost Stage.
The following version of PCMA Convening Leaders can be held in Philadelphia from Jan. 11-14, 2026.
Picture Credit score: No matter Media Group
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