CHICAGO — The Shopper Expertise Affiliation (CTA)® launched its audited information for CES® 2025, revealing the independently verified numbers behind the mega-show of the know-how world. On this unique, Commerce Present Govt sat down with Gary Shapiro, CEO and Vice Chair of CTA, to debate the present’s efficiency in 2025 and the significance of audits within the occasions trade.
CES 2025: By the Numbers
The 2025 version of CES noticed the next turnout:
142,465 members in whole (2024: 138,789), with 53% of the viewers being senior-level executives
57,401 (40%) worldwide guests from 158 international locations, areas and territories (2024: 56,432)
Greater than 4,500 exhibitors, with 1,400 of these within the startup group at Eureka Park (2024: 4,312)
305 of the Fortune 500 corporations represented (2024: 302)
Greater than 6,500 members of the media attending (2024: 5,355)
Greater than 300 convention periods that includes greater than 1,200 audio system all through the occasion
“We were thrilled with the international participation. It was up by about 1,000 people in a weird time for trade shows and international attendance. A lot of research is showing that international attendance and inbound traffic is hurting,” Shapiro stated. “I think CES 2025 was very strong, but that was during the last few days of the Biden administration. … I was just thrilled the numbers went up even marginally.”
CTA’s Leaders in Expertise program, aimed toward connecting policymakers to the know-how trade, noticed 158 members this 12 months, with extra government-affiliated company attending individually from this system too. Shapiro stated he anticipates the presence of home authorities company to be stronger in 2026, however says solely time will inform for the variety of worldwide representatives.
Connecting the Proper Communities
Gary Shapiro, CEO and Vice Chair of CTA
The mission behind CES encompasses bringing the proper individuals and communities collectively to assist drive the know-how trade ahead in all sectors.
This 12 months’s audit of CES revealed that AI was as soon as once more the highest curiosity space for attendees, with robotics seeing a rise in curiosity as nicely. The digital well being trade, which has been a rising phase on the present flooring, noticed attendance from the trade enhance by 13% from CES 2024.
“[The digital health segment] has seen at least a decade of growth every year, and it matches and parallels what we’re doing as an association. We’re extremely active in that area, and have been phenomenally successful in attracting not just the technology companies, but those connected — insurance companies, physicians, hospitals, thought leaders and the disability industry — because they see the future in technology,” Shapiro stated.
CES 2025 additionally noticed attendance from the leisure and promoting group develop 11% 12 months over 12 months.
Auditing Occasions Drives Belief – and Aggressive Edge
CES is audited beneath requirements from UFI, the International Affiliation of the Exhibition Business, by the Alliance for Audited Media, and it’s designated as a UFI Accredited Occasion.
Associated. CES Breaks Down Its Auditing Course of to Show Worth to Exhibitors
Shapiro believes that commerce present organizers needs to be auditing their occasions to offer correct data to their prospects to assist them choose their very own ROI and to assist market their present.
“As trade show producers, we have an obligation to provide a platform, and if we want to be up there with other forms of competition and marketing, we have to give verifiable numbers,” Shapiro stated.
At a time when exhibitors and sponsors are demanding extra proof of their return on funding, auditing looks as if a pure software for organizers to make use of to showcase the worth of an occasion.
“There will be some discomfort and concern the first year, but then it won’t matter because it’s the baseline,” Shapiro stated. “If there was ever a time to do an audit, this is the time. We are in a very soft economy environment, and CEO confidence has dropped more in the last month than in all recorded history since they’ve been running these barometers.”
Associated. Past the Numbers: Why Impartial Audits Matter for the Occasions Business
Future Present Dates
CES 2026 will happen in Las Vegas Jan. 6-9.
Discover the total CES 2025 Audit right here.
Photograph Credit score: Shopper Expertise Affiliation (CTA)®
Commerce Information
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