“This year’s Toy Fair was nothing short of extraordinary. The energy on the show floor was palpable — every inch was brimming with discovery, connection and innovation. From the moment the doors opened, you could feel the excitement from exhibitors, buyers, licensors, media and industry professionals eager to experience the latest and greatest in toys, games and play,” mentioned Kimberly Carcone, Govt Vice President of International Market Occasions at The Toy Affiliation.
“From the moment we cut the ribbon at the opening ceremony, Toy Fair ignited with an energy that carried through every aisle, stage, and networking event,” said Greg Ahearn, President & CEO of The Toy Affiliation™, producer of Toy Truthful. “It was a powerhouse show filled with momentum as industry leaders, retailers, inventors, designers, and more came together to participate in the most efficient and valuable four days of the toy planning year. Deals were made, creativity flourished, and new opportunities emerged, reinforcing Toy Fair’s role as a cornerstone event of the global toy industry. This year’s show proved once again that when we unite, the possibilities are endless.”
By the Numbers
Picture Credit score: The Toy Affiliation
In comparison with the 2023 version, which ranked No. 31 on Commerce Present Govt’s Gold 100, Toy Truthful 2025 noticed internet sq. footage span 362,580 nsf this 12 months in comparison with 413,372 nsf in 2023. Attendance grew to 17,803, with the 2023 present reporting simply over 16,800 attendees.
“Toy Fair 2025 delivered an incredible, high-impact show that reaffirmed its status as the must-attend event for the global toy industry,” mentioned Carcone. “The show floor was packed with a diverse mix of powerhouse brands, emerging innovators, and international companies, all bringing fresh ideas and game-changing products to market. The engagement between exhibitors and buyers was incredibly dynamic, with meaningful, deal-making conversations taking place at every turn.”
The present additionally featured 845 exhibitors, with the 2025 version welcoming 22 of the highest 25 toy retailers within the U.S. on the present.
“It was a really fantastic show for us,” mentioned Mark Carson, President & Co-Founding father of Fats Mind Toys. “There was a lot of great foot traffic, and [Toy Fair is] really in the center of the toy universe when it comes to specialty, mass, and everybody who wants to see what’s new in the industry.”
“We have had a fantastic Toy Fair,” mentioned Ryan Hamilton, CEO of Plus-Plus USA. “This is our 15th year exhibiting here in New York, and it’s been a very busy show every day. We’ve had our appointment book full and lots of walk-by traffic as well, so we’re really happy with the show. We’re glad it’s back!”
A Shift in Present Dates
Toy Truthful didn’t happen in 2024 as a result of when the present got here again post-COVID, it returned in This fall of 2023, moderately than its typical Q1 timeslot. The present introduced it might return to its regular Q1 timeslot in 2025, with no present being held in 2024.
“At The Toy Association, we pride ourselves on being nimble and, above all, listening to our members and the industry at large. The shift to a September show in 2023 was a strategic response to the evolving post-pandemic buying cycle, and it served its purpose at that time,” Carcone mentioned. “But we never stop listening, and as the industry continued to evolve, it became clear that a return to Q1 was what the majority of our stakeholders needed to optimize their business opportunities. We acted swiftly, and the result was a show that not only met but exceeded expectations — bringing unparalleled business opportunities, powerful educational programming, and an environment where innovation truly took center stage.”
In 2024, The Toy Affiliation launched its LA Fall Preview in September, offering the business a possibility to get collectively in between the flagship present dates. The inaugural occasion was offered out, and allowed corporations to lease house which might then be used for showcases, purchaser appointments and personal preview conferences forward of the vacation season and 2025 present.
“The demand for dedicated, high-quality showroom space in this region was evident, and the success of the 2024 LA Fall Preview led us to reflect, listen to industry feedback, and take the next exciting step,” Carcone mentioned. “We are thrilled to debut The Toy Association’s Toy Building in El Segundo this year, a premier destination for toy companies of all sizes to establish a presence, conduct business year-round, and participate in key spring and fall preview activity. Located at 101 Continental Blvd., the Toy Building offers four fully renovated floors with 65 premium showrooms, ready for move-in on August 1, 2025. The demand has been so strong that all showroom spaces on the first floor are currently on hold, prompting us to open a second floor for leasing well ahead of the crucial fall preview season.”
The 2025 LA Fall Preview will happen Sept. 8-19 and embrace networking occasions, schooling, philanthropy alternatives and extra for the business.
Associated. Toy Truthful is Again within the Massive Apple; Reverses Resolution to Transfer to New Orleans
Picture Credit score: The Toy Affiliation
Present Highlights
This 12 months marked the 119th version of the present, and regardless of being nicely established, it was stuffed with firsts.
“One of the biggest milestones was Hasbro exhibiting on the show floor for the first time, alongside Mattel, LEGO, Jazwares, Spin Master, Moose Toys, and more, bringing the biggest powerhouses in the industry together under one roof at the Javits Center. And beyond the industry giants, Toy Fair 2025 showcased an incredible wave of fresh talent,” Carcone mentioned.
The present additionally expanded networking alternatives with The Genius of Play Café and The Toy PLAYce Lounger, which supplied assembly areas on the present ground and have been designed to encourage deal-making and collaboration.
“All of these enhancements complemented our signature Toy Fair initiatives, including the Student Congress, where hundreds of university students explored the show floor and participated in mentorship and recruitment sessions; Creative Factor Inventor Day, which connected select inventors and designers with manufacturers for exclusive product pitch opportunities; Toy Fair University, which provided essential educational sessions; and the Toy Foundation’s annual Toy Collection, which wrapped up the show by giving exhibitors the opportunity to donate products to children in need throughout the tri-state area,” Carcone mentioned.
Associated. Meet the 2024 Ladies to Watch: Jackie Retzer
First-Timers, Recent Expertise
This 12 months’s present welcomed almost 250 first-time exhibitors in its Launch Pad part.
Picture Credit score: The Toy Affiliation
“This reinforced that Toy Fair isn’t just the go-to destination for established brands — it’s also the place where startups and rising innovators introduce their products to the market, gain visibility, and build critical business relationships,” Carcone mentioned.
The Toy Truthful workforce places collectively a strong first-time exhibitors’ program to assist set the businesses up for fulfillment, offering assist at each step of the occasion. The year-long freshman class program educates, guides and empowers new exhibitors main as much as the present.
There may be additionally the Exhibitor Academy program — a sequence of webinars that goal to interrupt down the whole exhibiting course of from advertising and marketing to sales space design to dealing with logistics.
“All of this preparation culminated in our Rookies & Cookies Freshman Orientation on February 28, the day before Toy Fair officially opened,” Carcone mentioned. “Along with remaining steps in Making ready for the present, it’s about fostering group. First-time exhibitors get the prospect to satisfy one another, share insights, and begin constructing relationships that may final nicely past Toy Truthful. This peer-to-peer networking, mixed with skilled steerage from Toy Truthful Flooring Managers, Javits Middle workers, T3 Expo, and Cultivated, ensures they’ve the instruments, methods, and assist to navigate the present ground with confidence.
“By the time the show opens, our first-time exhibitors aren’t just attendees — they are prepared, connected, and ready to succeed. Through this comprehensive yearlong program, we ensure that every new exhibitor at Toy Fair feels supported, empowered, and positioned for long-term growth in the toy industry.”
Wish to know extra about The Toy Assocation’s first-timers program? Take a look at highlights from Kimberly Carcone’s case examine at TSE’s Gold 100 Awards & Summit right here.
Future Dates
Toy Truthful 2026 will happen Feb. 14-17 in New York Metropolis, with the 2027 version already slated for Feb. 20-23 within the Massive Apple.
“As we look ahead, our next major gathering for the industry will be our 2025 LA Fall Preview, which will once again serve as a critical touchpoint for retailers and manufacturers to align ahead of the holiday season and begin previewing what’s next. This event will bridge the gap between now and Toy Fair 2026, which returns to the Javits Center from February 14 to 17, 2026. With each event reinforcing the next, Toy Fair and LA Fall Preview together create a powerful ecosystem — one that keeps the toy industry connected, engaged, and thriving year-round,” Carcone mentioned.
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