Sean john dream big

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Sean John Debuts Dream Big Ad Campaign For Fall/Holiday 2015

Jussie Smollett, Quincy Brvery own, and also the sons of Lebron James and also Carmello Anthony star in the Dream Big Campaign


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20, 2015 / -- Sean John announces the launch of their Fall/Holiday 2015 ad project, entitled Dream Big, the brand"s longstanding mantra. This project, debuting later on this month, features young influencers living out their desires in their experienced endeavors. Sean John referred to as upon renowned actor/musicians, Jussie Smollett and also Quincy Brown to star in their newest project to showinstance their latest arsenal offerings.

"Sean Combs resides by the words, DREAM IT, WAKE UP, DO IT. When he created the Sean John line, it was through this mission in mind. This is a brand for those who not only dream but dream far beyond their restrictions," defines Jeff Tweedy, President of Sean John. "Our autumn campaign principle truly celebrates those young men that carry their dreams to fruition. Jussie and Quincy are quintnecessary examples of the Sean John male and also are true function models for our Dream Big concept."

Jussie Smollett has broken ground starring as Jamal Lyon on FOX"s megahit present Empire. An accomplished singer/songwriter, Smollett composed the songs "I Wanna Love You" and "All of the Above" and co-created the hit "You"re So Beautiful" on the Initial Soundtrack from Seachild 1 of Realm The single debuted at No. 1 on the Billboard 200 chart in March 2015. In the Sean John campaign, Jussie exemplifies the Sean John way of life wearing a range of looks from suiting to sportswear and accessories.

Quincy Brvery own, kid of Mr. Combs, is widely recognized for his acting debut in the 2015 movies Brotherly Love and also Dope and the release of his music single, Friends. Quincy"s drive permitted him to exercise his directorial talents via the dehowever of his music video for singer and also actress, Elle Winter"s, song No Words in June 2015. This marks the sixth project in which Brvery own has actually participated having actually premiered at age 13 for Sean John Boys.

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Coined as the Little Dreamers, the boy"s imagery features Lebron James Jr. (10), Bryce James (8), and Kiyan Anthony (8), sons of NBA superstars Lebron James and also Carmello Anthony. The three are a great fit for the Sean John Boys brand and also truly reexisting the next generation of massive dreamers.

The Dream Big motion is thrust by a nationwide declaring campaign that will attribute imeras across Sean John"s in-save shops at Macy"s, social media channels, and also broadcast as well as outdoor. The campaign will show up initially in the September worry of Gentleman"s Quarterly magazine hitting stands in late August.

"As a brand, we look to the future of fashion. The Dream Big principle ideal communicates our brand positioning by researching those who, favor Mr. Combs, had actually a dream and also made it a fact," Dean Arcuri, VP Marketing & Creative Services, included. "We are excited to partner through GQ in presenting our latest Dream Big campaign. The Sean John man much favor the GQ reader strives for nopoint yet the finest and also these men in our campaign exemplify that ideal."

Jussie Smollett Campaign Image:

Quincy Brvery own Campaign Image:

Sean John"s Fall/Holiday 2015 arsenal will be obtainable at Macy"s keep throughout the country and online at start in August 2015.

ABOUT SEAN JOHN Sean John, a privately held agency, was produced by music icon Sean "Diddy" Combs and made its fashion deyet with a men"s sportswear repertoire for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men"s Wear Designer of the Year. With yearly retail sales in the United States of over $525 million, Sean John continues to be one of the a lot of outstanding full way of life brands in the US and also about the people. In May 2010, Sean John signed a attend to Macy"s to be the exclusive UNITED STATE department keep retailer for the Sean John men"s sportswear repertoire start in Holiday 2010. The Sean John product is easily accessible digital at and in over 400 Macy"s stores throughout the nation, with extra doors to be included in the years ahead. Discover even more at