DÜSSELDORF, Germany — The German occasion organizer Messe Düsseldorf GmbH reported roughly $375,323,850 in gross sales in 2024 — which is round $62,037,000 in income after taxes — making it one in every of their most profitable enterprise years in twenty years.
Based on Wolfram N. Diener, the group’s President & CEO, the variety of new occasions in Düsseldorf was the very best it’s been in years, and its portfolio coated related, rising subjects with excessive market potential, serving to drive this progress.
“A key success factor for us was also the growing number of trade shows outside of Germany,” Diener mentioned. “Across the globe, our events bolstered the position of our world-leading trade shows in international competition and they served as valuable showcases for Düsseldorf as a trade show city.”
Wolfram N. Diener, the President & CEO of Messe Düsseldorf
Discover Commerce Present Govt’s full Q&A with Diener right here.
An Worldwide Focus
Messe Düsseldorf launched new occasions and launched geo-located editions of flagship reveals throughout the globe.
Moreover, it carried out a structural reorganization in Asia, consolidating its subsidiaries in New Delhi, Singapore, Hong Kong, Shanghai and Tokyo to create Messe Düsseldorf for Asia, a brand new regional hub which is predicated in Singapore.
“This efficient structure is designed to enhance our global ‘pole position’ by facilitating more successful trade shows in Asia,” Diener defined. “The process will start with eight medical technology and rehabilitation trade shows in Asia. Customers will benefit from offerings that are tailored to regional needs, central points of contact, and even stronger business platforms — both in the region and in Düsseldorf.”
Messe Düsseldorf additionally opened a brand new workplace in Dubai. The power will assist it reap the benefits of the Center East’s progress potential and the group is debuting seven occasions in Saudi Arabia this 12 months: wire, Tube, GIFA, METEC, THERMPROCESS, NEWCAST and VALVE WORLD. Starting in 2026, Messe Düsseldorf will carry regional editions of its EuroShop, A+A and REHACARE occasions to the nation as effectively.
Messe Düsseldorf expanded into Turkey final 12 months too, establishing a brand new subsidiary in Ankara. Diener views Turkey as an interface between Europe and Asia and, using its excessive progress charges, the corporate plans to strengthen its world and strategic management in metallurgy and foundry occasions with 5 reveals: ANKIROS and ALUEXPO (that are organized with Deutsche Messe AG), wire Eurasia, Tube Eurasia and the Turkish Occupational Security & Well being Expo.
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Lastly, Messe Düsseldorf launched two new occasions in Mexico: GIFA Mexico and wire Mexico. Diener shared that the nation’s robust manufacturing sector and rising investments in business have pushed demand for commerce reveals in key fields. The group’s progress within the area is ready to proceed because it launches Tube Mexico, a satellite tv for pc occasion of its Metalflow Alliance commerce present portfolio.
Amidst this worldwide progress, Messe Düsseldorf is targeted on sustaining the precise stability between worldwide and home exercise.
“While Düsseldorf remains the central hub for our global portfolio, our international activities provide essential growth opportunities for exhibitors and visitors alike,” Diener mentioned. “We be sure that our occasions stay robust by leveraging our in depth community of worldwide places of work and representatives, which allows us to determine traits, reply to market calls for, and construct sustainable enterprise platforms worldwide.
“At the same time, we integrate international exhibitors and visitors into our events in Düsseldorf. This ensures that our home-based fairs, such as MEDICA, K and interpack, remain truly global in reach and influence. By consistently refining our approach and making strategic investments in new and existing markets, we ensure our fairs remain at the forefront of industry developments worldwide.”
A couple of million attendees visited the Düsseldorf venue’s 22 commerce reveals, with 39% coming from exterior of Germany. Focused advertising and marketing campaigns, enhanced help for worldwide delegations and expanded exhibitor companies helped gas this robust worldwide participation.
Messe Düsseldorf is investing in its residence venue.
Trying Forward
Messe Düsseldorf’s latest success helps it gas its future — it’s progressively rising its investments in its residence venue from round $17,703,630 in 2024 to roughly $32,283,090 million in 2025 to about $71,855,910 million in 2026. Updates within the works embody modernizations to its Corridor 9 and North Entrance, expansions to its solar energy methods and a brand new company headquarters that’s valued at round $103,989,000.
Messe Düsseldorf is ready to launch varied occasions this 12 months, together with XPONENTIAL Europe, a commerce present for uncrewed methods and robotics to be held Feb. 18-20, and Round Valley Conference, which is a discussion board for the round financial system that may launch March 12-13.
“Building on the strong results of our successful business year 2024, we are committed to sustained growth and strengthening our position in the global market,” Diener defined. “I am confident that our strategic decisions will begin to bear fruit in the coming months. With a strong portfolio, international expansion, and a dedication to delivering world-class events, we will continue to drive innovation and shape the future of the global exhibition industry. We look forward to another successful year ahead.”
Commerce Information
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