DALLAS — The Exhibition Companies and Contractors Affiliation (ESCA) held its inaugural Rising Leaders Summit — designed to have interaction up-and-coming leaders with related training and alternatives to attach with friends throughout completely different firms.
The training on the occasion was extremely tailor-made to the group of rising stars, with the ESCA group deliberately structuring this system to deliver worth to everybody.
“Balancing programming for a diverse audience starts with understanding both the common challenges and the unique needs of attendees. We tackled this by structuring the event with two approaches: day one focused on topics that apply to everyone — things like leadership, decision-making, and customer service — so no matter your role, you walked away with something valuable. Day two introduced a two-track format, giving attendees the flexibility to choose what was most relevant to them,” stated Rachel Rodean, Director of Schooling and Occasions at ESCA. “Our goal was to make sure everyone felt like they had something to take away, rather than catering to just one specific group.”
An Energizing Keynote
The primary day of the occasion featured extra broad common periods that your entire viewers might discover takeaways from like Michelle Cederberg’s opening keynote “The Energy-Success Equation,” which described how success might be reached with the correct mix of targets, perception, self-discipline and vitality. Cederberg gave actionable insights on set targets and determine roadblocks, and shared the significance of fueling the thoughts by transferring, sleeping, connections and expressing appreciation. She additionally shared that your targets ought to be a bit difficult, in any other case there is no such thing as a development occurring.
“Put that goal, even if it’s in your mind’s eye, preferably written down. Put it where you can see it, because you will have those days where you’re thinking, wow this is hard,” Cederberg stated. “And when we get into the mindset of there’s not enough time or not enough energy… or not enough whatever, it all piles up… and we end up looking down at what we don’t have instead of up toward where we’re going.”
Cederberg additionally laid out the three questions folks ought to ask themselves once they discover they’re not making the time for his or her targets.
What would you like that you just’re not getting?
What should you do that you just’re not doing?
What’s getting in the way in which?
Associated. Key Takeaways from Day Two of the ESCA Rising Leaders Summit
Resolution-Making
Within the session “You Aren’t Hamlet: Deciding in an Age of Information Surplus,” Dr. Sam Potolicchio, President of Getting ready International Leaders Summit who additionally teaches in Govt Schooling EMBA applications at Georgetown, the Mannheim Enterprise Faculty in Germany and undergraduate lessons, inspired the group to focus extra on the method of constructing selections, moderately than the outcomes.
Potolicchio shared that to enhance decision-making, folks ought to consider the questions and variables, broaden what they see (referred to as the answer horizon) and suppose in chances greater than binaries. He additionally suggested the attendees to maintain their values in thoughts when making selections.
“To me, decisions are predictions about the future, and we oftentimes get paralyzed because we’re thinking about these binary outcomes, and it raises the stakes,” Potolicchio stated. “But, if you can start to think more about the process … [and] more in probabilities, it liberates you more. So, you concern yourself with the process and then you think about this as a probability instead of just yes or no.”
Potolicchio additionally advises folks to change into conscious of the affirmation biases they could have, as a result of that may impression decision-making too.
In one other session titled “When the Signal is Lost to the Noise: The High Cost of a Failure of Imagination,” Potolicchio sat down with Edward Bogan, Former CIA Operations Officer, to debate how essential thorough decision-making is.
As a CIA Operations Officer, Bogan was closely concerned with the operations following the terrorist assaults of 9/11in Pakistan, Afghanistan and the areas the place al-Qaeda was working from. Bogan recounted a deeply complicated sequence of selections that ultimately led to one of many deadliest occasions within the CIA’s historical past — the Camp Chapman assault within the Khost Province of Afghanistan. From that have, Bogan had some key items of recommendation on decision-making: 
Hope can cloud your judgement; that you must put it elsewhere
Too many “cooks in the kitchen” might be detrimental
You want to undergo all of the “what-ifs”
Time issues
Don’t self-limit
Penalties might be extra grave than what you think about
Constructing a Tradition of Buyer Success
Tom Himmer, Vice President – Exhibitor Success at GES shared insights in “Building a Culture of Customer Success.” This session drilled down on what creates tradition and the way everybody can actively drive modifications and outcomes. Himmer shared that publicity, interactions, tales, social media, historical past and private values all form tradition, and sustainable change begins with tradition.
“Any transformation is not about changing what people do; it’s not about changing the actions they take. It starts with changing how they see themselves. When we do that, we deliver and build a culture of customer success,” Himmer stated.
He additionally talked in regards to the distinction between buyer success being a proactive strategy and customer support being extra reactive. The three components wanted for a tradition of buyer success is:
Readability: Outline the locations, forged your imaginative and prescient and determine the important thing outcomes
Alignment: Alignment and consciousness are completely different, and assumptions can result in a poor roll-out of selections
Motion: Establish mindsets and beliefs which might be holding the corporate again and outline shifts wanted to beat them
Associated. Inaugural ESCA Rising Leaders Summit Hits the Mark in Dallas 
Advocacy Is for Everybody
Tommy Goodwin, Vice President of the Exhibitions and Conferences Alliance, was joined by Jeff Quade, President of GES Exhibitions and Chris Schimek, Chief Working Officer of Freeman, for a session titled “From Washington, DC to the Show Floor: Advocacy Engagement and Your Leadership Journey.”
The three spoke about their advocacy priorities for 2025, which included workforce recruitment and improvement, particularly for the trades.
“In our industry, it is very common, as we all know, that folks that are working for one organization may be working for another weeks down the road,” Quade stated. “So, working collectively to provide the training, provide the resources — in partnership with the trades — is another area that we can be more successful together than we can separately. … We’re working collectively with our teams on how we solve the workforce challenges that we have, and we’re only going to be able to do that by working together.”
The audio system inspired the viewers of rising leaders to become involved the place they will take advantage of impression, like in their very own communities, to have interaction the labor companions regionally and general draw extra folks to the trades and commerce present trade.
“From a vocal standpoint or words of wisdom, get engaged and get involved, but not only within your own company, within the community and within your competitors because you never know when you’re going to need that outward favor,” Schimek stated.
Grabbing Consideration
From a commerce present advertising perspective, this may be taken to imply preserving copy brief and to the purpose, and together with the weather that can have the most important impression and profit contributors on a person degree, is the simplest strategy.
For extra details about the ESCA Rising Leaders Summit, click on right here.
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