DENVER — The 2025 version of Geo Week, a Diversified occasion serving geospatial and mapping professionals, featured a keynote that centered on the collapse of the Francis Scott Key Bridge in Baltimore final yr.
The panel explored how the geospatial neighborhood was concerned within the authorities’s response to this tragedy and the way cross-disciplinary collaboration was key to its success.
ANDREW: What impressed the choice to have a keynote centered on the Francis Scott Key Bridge catastrophe at Geo Week 2025?
CARLA: The concept was delivered to us throughout one in all our Advisory Board conferences.
Ronda Schrenk, CEO of america Geospatial Intelligence Basis (USGIF) [the session’s moderator], is on our Advisory Board and the USGIF is a accomplice group to Geo Week, and they’re very eager on sharing case research that display the worth of geospatial data and intelligence, in addition to carry collectively the geospatial trade to resolve robust issues.
We instantly went to work to see how we might make it a actuality. What appealed to us, as occasion organizers, was the mix of it being a high-profile and essential occasion, but in addition the extent of interagency cooperation and the usage of geospatial know-how that made it attainable … There was an unprecedented quantity of information sharing, coordination and cooperation concerned — and that was a narrative we wished to assist inform.
Geo Week 2025 included a keynote specializing in the 2024 Francis Scott Key Bridge catastrophe.
ANDREW: How have been the keynote’s audio system chosen?
CARLA: Ronda labored inside her group and contacts to determine the precise folks to attach with. After some outreach, the 2 audio system have been chosen and the session circulate finalized.
Jeremy Wasson from the Military Geospatial Middle and Mike Aslaksen from the Nationwide Oceanic and Atmospheric Administration’s (NOAA) Nationwide Geodetic Survey supplied their views on the response and the teachings discovered from the response and restoration from the catastrophe.
ANDREW: Did selecting a subject of this nature pose any dangers for the present? If that’s the case, how have been these mitigated or prevented?
LORA: Any time we spotlight delicate subjects, whether or not it’s material or confidentiality, we take care in how we’re advertising and marketing and presenting data.
We might by no means wish to use flashy advertising and marketing campaigns like we’d use for a few of our different keynotes … We current solely the details and classes discovered for attendees, but in addition the hope that by delving into what occurred we are able to as an trade work collectively to forestall future catastrophes.
CARLA: An extra threat that we couldn’t actually anticipate was a number of the uncertainty going through authorities organizations like NOAA, for instance. After the brand new administration got here into workplace, we have been involved that there can be some attendees (and audio system) that may not be capable of attend as a result of funding freezes, particularly these working for federal companies.
Fortunately, this didn’t have an effect on our keynote audio system, however it’s at all times a threat that we take when inviting authorities officers to current — they’re wanted for essential work, and typically priorities shift, which may necessitate being versatile and having a “Plan B.”
ANDREW: How can incorporating present occasions right into a present’s programming profit occasions and their attendees?
LORA: Trying to present occasions and up to date case research is significant to planning convention programming. It advantages attendees to have a baseline of data a couple of subject going right into a session and encourages significant viewers engagement, plus the chance to have the ability to ask presenters questions in-person (if permitted) is invaluable.
CARLA: Nobody desires to go to a convention and see content material that’s the identical presentation that they noticed someplace else, or that doesn’t really feel new or related. Choosing a present occasion, landmark or challenge that attendees have heard of can forge a stronger connection between attendees and the keynote content material.
ANDREW: What recommendation would you give to a present organizer who desires to include present occasions into their programming?
LORA: Be versatile with audio system and be clear together with your viewers. Present occasions are evolving, so a keynote description of what is going to be introduced might change or must be tweaked from one week to the subsequent.
CARLA: I might advise to not be afraid to ask. The work that persons are doing on large-scale and high-profile tasks are sometimes complicated, however the individuals who work on them are sometimes very keen to share their classes discovered or showcase their work as a result of it’s so essential to them.
On this case, it was additionally compelling for the audio system to share simply what a distinction the extent of collaboration they have been in a position to obtain meant to them — and pushed the viewers to be extra clear in their very own work. These classes and challenges are greatest shared immediately from the individuals who lived it — so don’t be afraid to ask them to.
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In keeping with Diversified, this keynote was full of attendees.
ANDREW: Has Geo Week lined comparable subjects in earlier editions?
CARLA: Nonetheless, for the keynote this yr, particularly, we wished to deal with case-study-driven shows reasonably than high-level trade talks.
We thought it was essential for our viewers to attach the kind of work that they’re doing to a number of the greatest challenges on the market — to each encourage them and to problem them. So in that approach, this yr’s keynote decisions have been a little bit of a departure from our typical method.
ANDREW: How did attendees reply to the keynote?
CARLA: The keynote room was full of attendees and we have been more than happy on the turnout. Whereas we now have not but obtained the ultimate outcomes of our post-show attendee surveys, we’ve had a number of conversations with attendees the place they expressed the significance and the spectacular scale/scope of the keynote.
ANDREW: What have been a number of the keynote’s most important takeaways?
CARLA: One of many most important takeaways is that geospatial information can be utilized as a typical language and metaphorical “bridge” for organizations to raised their responses to complicated issues.
Each audio system touched on collaboration at a beforehand unprecedented scale — information entry, sharing, and so on. — enabled by the necessity to get essential data extra shortly. There’s no cause for protecting information to oneself when there are rescues and big financial and security impacts at stake.
ANDREW: How did this subject assist Geo Week discover how information, maps and superior applied sciences can deepen our understanding of the world and inform options for complicated challenges?
This keynote confirmed an instance of what can occur if information is shared — and the end result was clearly optimistic.
ANDREW: Is there anything you wish to add about Geo Week 2025?
LORA: As industries expertise fast developments in know-how, the rising demand for distant workflows and breakthroughs in {hardware}, Geo Week stands on the forefront of those modifications, driving new expectations throughout organizations and industries.
Contributors have grown to count on essentially the most up-to-date and impactful case research, and we’re proud to supply a platform for this in-person information alternate.
There are such a lot of elements that make up a profitable occasion, from keynotes to convention content material to cutting-edge exhibitors, particular options, partnerships, networking and extra — and this yr we even hosted a world celebration, World Lidar Day.
Geo Week was one other record-breaking yr, with greater than 3,200 professionals from 49 international locations and a sold-out exhibit flooring that includes 215 exhibiting firms. The continued development has been large and has cemented Geo Week because the premier occasion for geospatial professionals.
Geo Week continues to supply a singular alternative to see how applied sciences are shaping the long run and addressing the complicated challenges of right now’s world.
Discover Diversified’s full recap of the panel right here and study extra about Geo Week right here.
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