With increasingly folks consuming much less alcohol or eschewing it solely, and non-alcoholic ingesting surging at eating places and motels throughout the globe, in line with Forbes, how is that this shift in cultural habits exhibiting up at enterprise occasions and commerce exhibits?
To get an outline of this rising “mindful drinking” pattern, we consulted with meals and beverage (F&B) govt at two main occasion venue firms to get their tackle the non-alcoholic (NA) motion, how their F&B groups are assembly the second, and the way occasion organizers can promote inclusivity and fulfill the wants of sober-curious attendees by providing extra interesting non-alcoholic beverage choices–past bottled water or sugary sodas or juices–at their conferences and occasions.
Simply in time for dry January, right here’s how present organizers can assist non-imbibing conference friends really feel included and nonetheless get pleasure from themselves whereas socializing with fellow attendees––with out the hangover.
How Caesars is Addressing the Aware Ingesting Development
In line with Invoice Dosch, govt director of catering, conventions and occasions at Caesars Leisure, the resort and on line casino firm is experiencing the non-alcoholic pattern as one that’s quick turning into customary for a lot of assembly and occasion teams.
“We all recognize that there is a real investment that attendees make to go to events where they need to learn and network,” Dosch mentioned. “We are finding that more and more often, people want to enjoy all the elements of a lavish gala or educational conference and at the same time have a strong desire to maintain alertness. They want to get the most out of their investment of time and money.”
In step with its mission to remain on high of and forward of traits, the Caesars F&B workforce has been including a slew of non-alcoholic (NA) beverage choices to its catering and wellness menus and might work with planners to co-create specialty wellness-focused drinks or personalized drinks with distinctive taste profiles for his or her occasions. Scrumptious, non-buzzy drinks that at the moment are a part of Caesars’ menus embrace the seasonably standard Autumn cider with non-alcoholic smoked bitters, allspice syrup, and fever-tree ginger, in addition to the flavorful Blackcurrant, honey, mint, ginger beer.
“For example, just as planners might choose a signature cocktail to add a little something special to their events, they could easily request this same cocktail in a non-alcohol version and offer both to attendees,” Dosch added.
So why ought to extra occasion planners think about together with non-spirited choices at their occasions? All of it comes all the way down to the altering attendee profile and assembly their wants and needs, Dosch defined.
“For example, 40% of Gen Z has not consumed alcohol, which is driving the need for alternative options, which is where zero-proof botanical drinks come in,” he mentioned. “However, we always advise our clients to really understand their attendee demographics. In thinking about options, these are thoughtful ways to delight attendees or introduce them to something new and out of the ordinary.”
One rising culinary pattern that Caesars is actively exploring is curating drinks infused with wellness-focused herbs or wholesome syrups with botanicals that supply added advantages.
“Botanicals include natural elements that enhance stamina without the jitters that coffee can produce, naturally elevated focus and even immune boosting benefits,” Dosch defined. “This would be in line with a foreseeable uptick in choosing foods that are tasty, delightful, and healthy––food choices that won’t weigh down your attendees.”
Dosch cited a current culinary traits occasion, through which the Caesars workforce helped curate a botanical drink problem at a novel venue at Planet Hollywood Las Vegas.
“First, we educated the group on botanicals and reviewed the benefits of each ingredient,” Dosch mentioned. “We then split them into smaller groups and each group competed to create a winning drink where the criteria included health benefits associated with the ingredients they chose. It was a big success where attendees were not only educated about botanicals but also fully engaged and allowed for great networking.”
Non-alcoholic Alternate options for Occasions from SAVOR/ASM International
Shaun Beard, senior vp of SAVOR, the meals and beverage division of ASM International, has additionally observed an uptick within the quantity and sorts of NA drinks coming onto the F&B scene during the last couple of years as extra folks search distinctive, refreshing, and wellness-focused alternate options to alcoholic drinks.
“Wellness beverages have a health halo around them,” Beard mentioned. “We use them as ways to give our guests different options to revive and rejuvenate themselves while on property. We recently made a welcome mocktail [for a client] that used a local soda however, we added natural cherry juice and sparkling water to enhance the flavors as well as change the visual look to match the event.”
He continued, “Some of the trends that we’re investigating are infusing more global flavors into our [non-alcoholic] beverage offerings like Ube and Tamarind. We’ve seen this global infusion with food and now it’s reaching into the beverage sector. Another avenue we are investigating is the Dirty Soda trend and how we can bring it to life in our venues.”
SAVOR has additionally been providing visually interesting infused nonetheless and glowing water stations that includes recent add-ons similar to herbs, fruits, and greens, together with ginger lime, cucumber mint, and tremendous citrus. Refreshing and restorative, the stations have turned out to be an enormous hit with occasion friends, Beard mentioned.
So how can assembly and occasion planners supply extra distinctive and different NA beverage choices with out inducing an F&B price range hangover? Contemplate showcasing a easy signature mocktail, which could be a cheaper choice in comparison with advanced alcoholic choices.
“There are many different ways to incorporate non-alcoholic beverage options into events from both a healthier standpoint and a more indulgent standpoint,” Beard defined. “We can add many different flavors and additions to make a coffee service over the top or we can come up with fresh fruit infused water stations for the event. A Dirty Soda bar is the best of both options with fresh juice options and indulgent syrups.”
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