LAS VEGAS — CES®, produced by the Shopper Expertise Affiliation (CTA)®, mirrored the know-how panorama with a bustling present flooring, revolutionary merchandise on show, insightful keynotes and impactful connection-building, because the mega-show took over Las Vegas Jan. 7-10, 2025.
By the Numbers
In a pre-show press convention, Gary Shapiro, CEO of CTA, shared that this yr’s CES could be larger than the final couple years. This yr the present spanned 12 totally different venues, clocking in at a formidable greater than 2.5 million sq. toes.
CES 2025’s theme to Dive In was on the mark with futuristic and revolutionary know-how galore on the present.
With greater than 4,000 exhibitors and 58% of the full registrants being at senior degree, in accordance with pre-show numbers, this yr’s CES was actually a convening level for the world’s most influential manufacturers and voices in know-how.
“As you go around the world and look at other shows, you should always ask the show organizer if the show, when they give you any number, is independently audited,” Shapiro stated. “We are a non-profit organization, we have a duty of honesty to the industry, so we tell the truth no matter what the numbers are, good or bad. We’ll release some preliminary estimates at the end of the show, and then in March or April we’ll have an independent audit.”
Worldwide Participation
CTA reported pre-show that greater than 300 firms on the Fortune 500 could be in attendance, and 166 international locations, territories and areas had been represented at this yr’s occasion, solidifying its standing as a premier international occasion.
“We anticipate about 40% of our attendance to is going to come from outside the United States. Truly, if you walk this show, for particularly certain areas, it’s very diverse to see companies from countries from all different parts of the world, companies from China, from Asia, from Korea, from Japan, Ukraine, even Israel. It’s very diverse on the show [floor]. We’re anticipating about 160 countries represented at CES this year, so it truly is a global meeting,” stated John T. Kelley, Vice President and Present Director, CES, at CTA.
Some worldwide pavilions this yr included France, the EU, Netherlands, Ukraine, Israel, Belgium and Poland.
This yr’s present flooring featured many worldwide pavilions together with Japan, pictured right here.
“Last year, I believe, we had our first Indian pavilion on the show floor… It was really exciting to see some of the smaller Indian enterprises showing up at CES for the first time. And that’s, I think, what CES provides, an opportunity for companies, large and small, to really showcase their technologies and products and solutions to the entire world. And so, we hope that the Indian story continues to grow at CES,” Kelley stated.
It additionally attracted 1000’s of media and content material creators, who assist to unfold the phrase in regards to the present and the improvements launched by the exhibitors on the present.
“We’re going into newer and newer categories,” Shapiro stated. “If you haven’t been to the show in a while, when you walk through the different halls, you’ll see companies you’ve never seen before, because the innovators around the world are coming here, and because every company is now a technology company, and you have to deal with other companies. … We’ll have over 50,000 people from outside the United States. Nothing else in the United States, including sporting events, ever gets 50,000 people from outside the United States.”
Siemens Sales space at CES 2025
Diving Into Innovation
CES 2025 had varied new options and tracks, together with a quantum monitor, known as Quantum Means Enterprise, targeted on the business purposes of this rising know-how. The monitor is sponsored by the present’s new companion, Quantum World Congress.
This yr additionally launched a monitor in regards to the vitality transition, as extra know-how firms throughout all verticals are devoted to discovering extra sustainable options and bettering operations.
“What we’re focusing on for CES 2025 is more of the commercial applications of quantum and what is possible with quantum computing as it relates to various industries like transportation and biotech and some of the bigger applications. I do think in the future, one day, we’ll talk about consumer applications, but at CES 2025, it’ll be more commercial, and we’re really looking forward to the partnership with the Quantum World Congress,” stated Kinsey Fabrizio, President of CTA.
NVIDIA’s CEO took to the stage on the Michelob ULTRA Enviornment for a keynote. Picture Credit score: Shopper Expertise Affiliation (CTA)®
Programming for the occasion included greater than 1,000 audio system throughout 300 convention classes, and a few powerhouse keynote audio system. Ed Bastian, CEO of Delta Air Strains, gave his keynote at Sphere celebrating Delta’s one hundredth anniversary with partnership bulletins and future-forward plans for the airline, marking the primary time the commerce present utilized the venue for a keynote, in accordance with Shapiro. The keynote was a star-studded occasion with particular appearances from Viola Davis, Tom Brady and varied founders and leaders of iconic manufacturers. It closed on a high-energy observe with a efficiency from Grammy-winner Lenny Kravitz.
The mega-show additionally utilized the Michelob ULTRA Enviornment for NVIDIA’s CEO, Jensen Huang’s, keynote.
Mr. Yuki Kusumi, Group CEO of Panasonic Holdings Company, kicked off the present flooring opening on Jan. 7, along with his keynote. Different keynoters included Jennifer Witz, CEO of SiriusXM, with audichuck Founder and Host of Crime Junkie Ashley Flowers; Linda Yaccarino, CEO of X Corp; Martin Lundstedt, President and CEO of Volvo Group; Julie Candy, Chair and CEO of Accenture and Tekedra N. Mawakana, Co-CEO of Waymo.
Associated. How the CES® Tech Discuss Podcast Enhances the Iconic Occasion
Robotics was sizzling at CES 2025, with many firms showcasing their useful robots on the ground.
This yr’s Innovation Awards additionally broke data, with greater than 3,400 submissions for the 2025 program.
“Something that’s noteworthy is we had a record-breaking number of CES Innovation Award submissions in 2025, which was a 50% jump in the AI category alone, and just great submissions overall,” Fabrizio stated.
The Innovation Showcase was held within the Venetian throughout this yr’s present.
CTA’s 2025 Trade Forecast
On the occasion CTA’s Brian Comiskey, Senior Director, Innovation and Developments, and Melissa Harrison, Vice President of Advertising and marketing and Communications, additionally shared some insights from its Tomorrow’s Tech 2025 forecast, which centered across the themes of Shifting Demographics and Buying Patterns, Digital Coexistence, Human Safety, Group and Longevity.
The forecast additionally revealed that the U.S. tech market is anticipated to achieve $537 billion in complete business retail income in 2025, up from $520 billion in 2024.
Listed here are some key takeaways:
Shifting Demographics and Buying Patterns
Gen Z is the biggest international technology, accounting for 32% of the inhabitants, and makes up 27% of the OECD workforce
60% of Gen Z are early adopters of know-how within the U.S.
Gen Z is 2.5x more likely to buy good with sustainability values
CTA shared findings from its Tomorrow’s Tech – 2025 forecast. Picture Credit score: Shopper Expertise Affiliation (CTA)®
Digital Coexistence
Trendy enterprises will spend money on chips, sensors and knowledge infrastructure to reinforce cybersecurity, cloud storage/computing, and AI and robotics to fill within the rising productiveness hole
Frontiers for the AI Innovation within the Digital Coexistence are AI Brokers, Digital Twins, Humanoid Robots
The perceptions of AI should not a “hype-cycle,” and the Shopper AI Improve Cycle will embrace merchandise like smartphones, laptops, TVs, sensible glasses and automobiles
Human Safety
The world is within the third part of an vitality transition towards low/no carbon fuels and energies
Infrastructure, grid resiliency and experimentation will paved the way in advancing this transition
The meals provide chain will be bolstered by applied sciences like automation, know-how that will increase yield and conservation
Group
There may be loads of innovation in mobility, together with electrification, connectivity, autonomy and industrials
An electrified ecosystem consists of automobiles, battery tech, infrastructure and micromobility, all of which was on show at CES 2025
Autonomy is a sector to observe with new instruments and automobiles coming to market and in growth
Good House applied sciences like TV command facilities, well being integration, vitality administration and AI personalization are rising and mixing know-how and luxury for customers
Video, audio and gaming are starting to blur as all three are wanted to achieve client the place they’re at of their each day lives
The C House at Aria options the main manufacturers, advertisers, media platforms and content material creators.
Longevity
80% of U.S. customers think about sensible dwelling tech to be “age tech”
52% of U.S. customers personal a minimum of one of many prime ten perceived age tech merchandise
Expertise isn’t going to only assist individuals stay longer, it’s going to assist them stay higher, with applied sciences like GLP-1s, precision drugs and distant care main the best way
Higher dwelling might be pushed by tech and instruments that tackle psychological well being, accessibility and sweetness
Comiskey and Harrison closed out the presentation by sharing that innovation is changing into extra human-centric than ever earlier than, and if the 2020s are the intelligence decade, then the 2030s would be the quantum decade.
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