CHICAGO — In a survey from the Worldwide SOS Basis, 65% of respondents reported that their group had been affected by excessive climate up to now 5 years. With local weather change growing in impression and significance, Commerce Present Govt (TSE) spoke with two sustainability thought leaders — Helen Sheppard, World Sustainability Director at RX, and Alexandra Failla, Company Sustainability Supervisor at Diversified Communications — about how international warming might problem the occasions trade, and the way professionals can get forward.
How Will Local weather Change Impression Occasions?
Occasion Disruptions
Helen Sheppard, World Sustainability Director at RX
“We have extreme weather events occurring, not necessarily more frequently, but more ferociously,” Sheppard mentioned. “Extreme heat in India has caused disruption to events and there has been flooding in Dubai … which is unusual for that part of the world. In the U.S., tropical storms in Florida are causing disruption.”
Failla had an analogous perspective. “An increase in severe weather events could cause disruptions in event scheduling, lead to cancellations or limit access to event venues in more vulnerable regions,” Failla defined.
Decreased Productiveness
Sheppard shared that elevated warmth might make it tougher to arrange or take down occasions, resulting in elevated prices.
“We might need to build in more time to allow for the buildup or the breakdown of events, because people might not be able to work for as long in these big warehouse-type buildings because of excessive heat,” Sheppard defined.
Extra Expectations For Sustainable Planning
“Attendees are anticipating and expecting that organizers will be adopting environmentally sustainable practices and this demand will only increase as environmental concerns grow,” Failla mentioned. “Demand for energy-efficient travel options and alternatives will grow, as people become increasingly concerned about reliance on fossil fuels.”
This is applicable to exhibitors as effectively: Sheppard revealed that an RX survey decided that local weather change was personally essential to 80% of its exhibitors.
Elevated Alternative
Local weather change creates alternatives for organizers to extend exhibitor and attendee satisfaction, develop income by driving effectivity and investing in sustainable methods, and reveal the optimistic impression of occasions.
“The really exciting thing about sustainability is the opportunity for our industry,” Sheppard mentioned. “We’ve got this huge opportunity to serve customers better by addressing sustainability and we’ve got huge opportunities to collaborate within the industry as well to innovate for more sustainable solutions.”
Ideas for Organizers
Measure Your Impression
Alexandra Failla, Company Sustainability Supervisor at Diversified Communications
“As we cannot manage what we cannot measure, we have increased our efforts and resources on measuring and tracking carbon emissions and waste at select events this year to establish a baseline in 2024,” Failla shared. “We hope to use this data to set benchmarks, monitor progress and make data-driven goals for the future.”
Begin With a Complete Technique
“RX events that have been successful in terms of implementing sustainability strategies have had all the key stakeholders delivering the event in a specific sustainability working group — they come together and set their actions, and they meet regularly to talk about those actions progressing,” Sheppard mentioned. “They’ve built sustainability in from the very beginning and it’s not been bolted on at the end as an afterthought. When it comes to delivering a sustainable event, it’s very much about giving yourself time to plan for it.”
Concentrate on Seen and Non-Seen Modifications
“Think about how to make your event more visibly sustainable. Those visibly more-sustainable things might actually be low impact when it comes to changing the carbon emissions at the event, but they’re important and they might impact other aspects like waste or engagement of your stakeholders,” Sheppard defined. “There are also things that are non-visible and far less glamorous, like implementing better waste sorting … trying to improve recycling rates and trying to encourage your exhibitors to be more sustainable in their booth building.”
Failla shared that waste discount is an enormous focus at Diversified Communications.
“Organizers are increasing their use of digital signage to reduce paper waste, opting to use sustainable materials for signage and event structures, and minimizing single-use plastics where possible. We’re also beginning to work more closely with our vendor partners to find more sustainable ways to operate. Some of our events are piloting more sustainable stand designs, constructed with reusable and recyclable materials. Circular practices and elimination of single use plastics are much more broadly evident. We offer carbon offset options for our attendees for their travel to and from our events.”
Wish to get extra ideas for sustainable occasion planning?
Discover Helen’s full Q&A right here.
Discover Alexandra’s full Q&A right here.
Commerce Information
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